Today, JWT Singapore’s CEO Frank Bauer made the exciting announcement that the agency’s award-winning executive creative director, Valerie Cheng, would be promoted to the role of Chief Creative Officer. In addition, Jun Fukawa will say goodbye to Singapore, moving to JWT London to assume the role of global ECD for Unilever and Nestle.
Under Fukawa and Cheng’s leadership last year, JWT Singapore won a host of awards for their innovative Red Cross Rapid Rescue app. The app connects people in distress to the nearest first-aider with a tap of their iPhone. The work garnered Best Digital Campaign and Best of Show at the Creative Circle Awards, Grand Prix at Ad Stars, two Silvers at Spikes, and a Gold and two Silver medals from ADFEST.
Commenting on Cheng’s promotion, Bauer said, “After a long, worldwide search we talked to a lot of heavy-weight candidates and realized that there is no one better suited to fill this big role than Valerie.” The announcement comes as no surprise who know and work with Cheng who is described as a “key pillar” within JWT Singapore’s digital strategy. She boasts multiple prestigious accolades including “Digital Creative Director of the Year,” presented by the Institute of Advertising Singapore in both 2011 and 2012. She has over 15 years of experience in advertising, and started out as a digital specialist.
JWT APAC CEO Tom Doctoroff called her a “brand warrior” and expressed nothing but enthusiasm for her new role as CCO. “She has digital running through her blood and is profoundly driven by creative ideas,” he said.
In addition, Fukawa, who joined JWT Japan as ECD in 2006 and appointed Chief Creative Officer at JWT Singapore in 2010 will be moving offices to lead as global ECD for Unilever’s Sunsilk, Toni & Guy, and Timotei haircare brands, and Nestle.
For more information, read our press release here.
